YESSSS Appoints Matt Forbes to Lead EMEA Business Expansion

Auckland, New Zealand — YESSSS proudly introduces Matt Forbes as Director of Business Development - EMEA. Matt's extensive experience and industry expertise establish him as a valuable addition to the YESSSS team and their growing portfolio of marine clients. 

For over two decades, Matt Forbes has dedicated himself to the marine industry, earning a respected reputation for his expertise in sales channel development and OEM product integration. Notable achievements, such as the successful launch of new brands and the expansion of market presence, highlight his impressive track record. This is exemplified by his work with Navman, Fusion Entertainment, Vesper, and Propspeed. In his personal time, Matt is an on-call firefighter, emergency response driver and co-responder.  

At YESSSS, Matt's primary role is to support marine businesses seeking entry or expansion across Europe, Africa, and the Middle East (EMEA). His strong focus lies in boosting revenue and profitability by identifying and implementing sales strategies that deliver consistent results. Matt's holistic approach to sales ensures clients continued success year after year. His appointment presents marine companies with the opportunity to engage a seasoned marine professional boasting a highly sought-after skill set. 

Joint CEOs of YESSSS, Chris Baird and Nona Pedersen, expressed their enthusiasm regarding Matt Forbes joining the team. Chris Baird stated, "We are thrilled to welcome Matt to the YESSSS family. His extensive background in the marine industry and his track record of accomplishments make him an invaluable asset to our team. Since we started YESSSS, we've seen a growing interest among clients wanting to expand into or across the EMEA region. Matt's joining not only provides us with a presence on the ground but also introduces a new layer of skills that will drive value for our clients." 

Matt Forbes shared his perspective on the new role, stating, "I am excited to join YESSSS as the Director of Business Development for the EMEA region. With my background in sales and business development, I'm eager to help our existing clients achieve their goals and expand our client portfolio and service offerings by leveraging my skill set. My aim is to ensure that YESSSS remains a versatile and dynamic partner in the marine industry, addressing the evolving needs of our clients on a global scale." 

YESSSS is a comprehensive strategic marketing and business development consultancy firm, dedicated to serving the marine industry. Their wide range of services includes outsourced marketing support, business development consultancy, business strategy consultancy, and hands-on assistance in executing strategic plans. Leveraging their expertise in crafting international expansion strategies, YESSSS is uniquely positioned to assist marine industry businesses in achieving growth and success.